We’re Hiring a Humbly Confident PR Specialist

About Us and Why We’re Hiring

We construct “You Want a Price range,” the most effective budgeting software program and academic content material round. (YNAB, pronounced “why-nab” in case you’re within the know). For greater than a decade, individuals have been utilizing YNAB after which telling their family and friends what a distinction it’s made of their lives. Google us, or learn a few of our App Store opinions, and also you’ll see what we imply. We love constructing one thing that has such a constructive affect on so many individuals’s lives. 

We’re in search of a pure storyteller, connector, and press whisperer with on-the-ground public relations expertise, to assist develop our media relations efforts.

The proper particular person can have expertise working with media and know find out how to craft a pitch and safe a killer placement. The truth is, whereas studying that final sentence, you most likely began making a psychological record of individuals you’d wish to join with proper out of the gate. 

Our future Public Relations Specialist understands what makes an excellent story AND what makes one thing media-worthy.You like nothing greater than packaging all of it up and getting it in entrance of the suitable particular person, on the proper time. 

You’re proper up our alley if, when you think about all of the superior thought leaders, content material, and success tales that the YNAB advertising and marketing staff produces,  and you’ll’t assist however consider 14 different methods you’d pitch and put it on the market all. (We will’t wait to listen to your concepts!)

Necessities (these are actual, precise necessities):

• We care extra a couple of excessive proficiency degree than years of expertise, however we anticipate that at the least 2 years of expertise within the following areas of public and media relations will finest set you up for achievement right here. You have to be completely (and humbly) assured in your skill to:
  • Drive fast media relations outcomes via efficient pitching.
  • Frequently safe protection in digital, print, broadcast, podcasts, and so forth.
  • Coordinate with conventional and non-traditional media, together with influencers and associates.
• You reside inside +/- 2 hours of Central Customary Time (UTC-6).
• You’ve gotten a humorousness and the power to suppose in your ft (this feels like improv, which isn’t a requirement, however how superior is improv?!).
• Your glorious time administration abilities make juggling a number of tasks, priorities, and pitches look simple. 

That’s a super-brief intro to what you’ll be engaged on, however first it’s possible you’ll be asking—will I even like working with this staff? Let’s speak a bit about life at YNAB, after which we’ll go into extra element about what we’re in search of. 

We’re worthwhile, bootstrapped, and rising. YNAB began in 2004 and we haven’t taken any exterior funding—we’re in it for the lengthy haul. We have now one overarching requirement in relation to becoming a member of our staff: our unique Core Values Manifesto has to actually click on with you. In the event you’re nodding emphatically whereas studying it, you’ll most likely actually prefer it right here, and we are able to’t wait to listen to from you!

At YNAB, we stay our Core Values each day, and we imply it once we say we’re an equal alternative employer. We consider {that a} range of backgrounds, skills, beliefs, and experiences are vital to our success, and we’re enthusiastic about making a welcoming, supportive, and collaborative surroundings for all workers. All are inspired to use as we proceed to develop a sensible, hard-working, and numerous staff who loves working collectively to construct one thing that issues.

We additionally work actually exhausting to make working at YNAB an incredible expertise, and we had been (humbly) proud to be named Fortune’s #1 Best Small Company to Work For for the final two years. We have now a staff stuffed with actually distinctive individuals—and we’d like to introduce you to a couple of them!

Who you’d be working with:

Haley, PR Supervisor: Haley was our first PR rent and she or he has accomplished ALL the issues and worn all of the hats for a whirlwind two years. True story: on Haley’s first day, we had been in the midst of launching our YNAB 4 Good program and she or he jumped proper in and made key enhancements to the messaging like she’d already been on the staff for 10+ years. She is filled with strategic, massive concepts with out ever shedding sight of the small print. To not point out punny, simply so, so punny. You’ll love being managed by Haley. 

Janelle, Chief Delight Officer: Janelle spends her days obsessing over find out how to delight our prospects and rally our YNAB Ambassadors. She is inventive and hilarious and considerate and it’s not unusual for the overarching sentiment after one in every of her updates to be alongside the traces of, “Oh man, I need that job!” Ask her concerning the time she despatched a person roses and bananas… as a result of that basically occurred. 

Sarah, Social Media Supervisor: In the event you’ve scrolled via any of our social platforms, you immediately acknowledge Sarah’s simple going nature and comforting smile. We will’t inform you the place Sarah lives as a result of as you’re studying this, she’s exploring the nation together with her household of their model new full-time camper life! Sarah is our resident knowledgeable on all issues associated to social media; she manages our total social technique and is the most effective sounding board for brand new concepts. Did we point out that her pure media presence and talent to hit a speaking level is a publicist’s dream? Oh yeah, you’ll have enjoyable pitching alternatives for Sarah!

Lindsey, Head of Advertising: Lindsey grew up in PR and loves nothing greater than brainstorming all of the issues. She is happy to have one other particular person to throw her wild, random concepts and hair-brained schemes. (Haley can also be fairly excited for this.) She might be the most certainly on the staff to delete one thing essential, but in addition the primary to encourage your development and aid you discover work that lights you up. You’ll love being managed by Lindsey (virtually as a lot as Haley), whereas Haley goes on maternity go away within the Fall. 

How You’ll Work at YNAB

Now that you just’ve met a few of your potential future teammates, let’s speak extra about YNAB as an organization. Right here’s how we function:

Reside The place You Need

We’ve at all times been a totally distant staff, and have individuals all around the world. For this explicit place, nonetheless, we’re in search of somebody inside +/- two hours of Central Customary Time (UTC-6), because of the excessive quantity of synchronous coordination wanted with the remainder of the staff. Wherever inside these time zones is okay, although. Simply be sure you have a dependable web connection.

No Outrageous Hours

We wish everybody to have a full life exterior of YNAB, and we seldom work greater than 40 hours per week. There have been a couple of events the place issues bought busy and folks needed to put some further time in. However then they took some further time without work, so all of it balances out. We work exhausting and sensible however we’re on this for the lengthy haul.

Take Trip (Significantly)

We wish you to take trip. The truth is, we now have a minimal trip coverage of three weeks per 12 months. 5 weeks feels about proper (plus two further weeks for our company-wide December break). It’s essential to get loads of downtime and get out and do one thing. We’ll stay up for seeing footage of your adventures in our #office_wall Slack channel!

The YNAB Retreat

When the pandemic isn’t maintaining us from touring, we get the groups collectively annually to atone for spreadsheets and powerpoints in a Greatest Western convention room. Simply kidding. Thus far, we’ve accomplished Costa Rica, a gigantic cabin within the mountains, a seashore home within the Outer Banks, a ranch in Montana, and most not too long ago, Laguna Beach. We work collectively, play collectively, and reinforce the bonds we’ve made as a staff and firm. Yearly, we go away refreshed, motivated, and excited for the 12 months forward collectively.

Up Your Recreation

We’re severe about serving to you enhance your craft. We price range for it (hey-o!). Assume conferences, on-line programs and subscriptions, devoted time away from work to be taught one thing new… It’s actually as much as you and your supervisor. However we like to see our individuals rising.  

U.S. or Worldwide? Nice!

Our staff is unfold all around the world, together with Switzerland, Argentina, Mexico, Canada, the UK, and all around the United States. We presently arrange staff members who stay within the U.S. or U.Ok. as workers, and those that stay in different nations as unbiased contractors. You’re an equal a part of the staff irrespective of the place you reside!

As talked about, we now have a while zone restrictions for this function, however so long as you’re inside +/- two hours of Central Customary Time (UTC-6), we’re good!

Advantages

For full-time W2 workers within the U.S., we provide improbable well being, dental, and imaginative and prescient insurance coverage, the place we cowl 100% of the premium for you and your loved ones. No have to verify your imaginative and prescient, you learn that proper—100%. Though in case you did have to verify your imaginative and prescient, NBD, we’ve bought you coated! 

For full- and part-time W2 workers within the U.S., we even have a Conventional and Roth 401(okay) choice. YNAB matches your contributions as much as six p.c, and matches vest instantly. (Are you a private finance junkie like our founder Jesse? He arrange YNAB’s 401k to have the bottom charge construction attainable, the place all plan prices are paid by YNAB, not your retirement nest egg. The funding funds out there are improbable, passively-managed, extremely low-cost index funds. You’re not a PF junkie? Belief us, it’s superior.) For U.Ok. workers, we additionally contribute six p.c to your pension.

We additionally provide beneficiant paid parental go away for all full-time staff members. (Right here’s to rising the world’s budgeters, one little one at a time!)

Aggressive Compensation

The beginning wage vary for this place is $50,000 – $70,000 USD yearly. We contemplate raises yearly, and have a bi-annual profit-share bonus. YNAB wins, you win—that form of factor.

Different Tidbits

• When you begin, we DEMAND (in a pleasant, ALL CAPS IS YELLING means) that you just fill out your “Bucket Record” spreadsheet with 50 gadgets. (That’s more durable than it sounds!) 
• The bucket record actually helps in deciding what we must always offer you in your birthday and the vacations.
• We’re all adults. There’s no have to punch a clock, or ask for permission to take off early one afternoon to go see the physician. We have a look at what you accomplish, not how lengthy you’re in entrance of a pc.
• We’re presently trialing a four-day work week! For us, this implies 4 common days of labor adopted by a three-day weekend…each week. That is new to us, and we’re studying lots, however we’re enthusiastic about what it might imply each for the corporate and our staff members.  
• We wish you firing on all cylinders so we’ll set you up with a shiny new pc and exchange it each three years.
• Did we point out that YNAB makes an enormous, constructive distinction in individuals’s lives? It’s possible you’ll not suppose that issues a lot, however then a couple of months down the street you’ll understand it’s made your job actually, actually pleasurable. Don’t underestimate this one!

Apply Now

If this feels like your very best surroundings, learn on as a result of now we wish to speak about you, and the way you’ll play a giant half in altering individuals’s lives.

Now, again to you, our new PR Specialist….

Earlier than “content material advertising and marketing” and “word-of-mouth advertising and marketing” had been buzzwords, YNAB’s advertising and marketing efforts had been anchored in content material and neighborhood. It’s what we do finest. However we now have lots of people targeted on creating the content material, and only a few with bandwidth to actually give attention to media relations.. That is the place you are available. 

You might be stuffed with concepts. There are tales to inform, press rearing to listen to them, and media alternatives to land! Media tales to land! 

You see our loopy, loyal fanbase and it will get your wheels spinning—oh, the issues you may do with the 2 households who bought YNAB license plates, or the couple that threw a YNAB-themed Valentines date!  

If we instructed you that you’ve entry to a Monetary Wellness Report stuffed with mind-blowing knowledge that exhibits the good thing about budgeting within the office, your head would possibly explode with the media protection potential. (Oh, the potential!!) 

You’re most likely a storyteller in your individual proper, and though we now have content material creators, you wouldn’t be shy about diving proper in and writing pitches, bylined articles, and press-ready surveys and stories.

You might be our very best candidate in case you: 

• Have at the least 2 years {of professional} expertise in public relations
• Company expertise
• Excel at juggling a number of tasks and timelines at any given second and switching gears, retains you recent and stimulated 
• Opportunistic and proactive about sourcing, growing, and executing potential media campaigns
• Snug initiating and sustaining relationships with press, influencers, and associates 
• Perceive find out how to pitch the suitable media, the suitable content material, on the proper time
• Persistent. As a result of media. 
• Make us snort 
• Handle your time exceptionally effectively and cozy working remotely. 
• Extremely organized, versatile, and collaborative 
• By no means met a deadline you didn’t love 
• Self-motivated and pushed by nature, possibly even somewhat aggressive. 
• Keep laser-focused on the massive image, with out shedding sight of each. final. element. 
• Wildly productive and unbiased, however a team-player at coronary heart. 

Easy methods to Apply

• Apply under by Sunday, June 5, at 11:59pm PST. Agency. It’s an actual deadline. The sort you’re keen on.
• Connect a PDF of your cowl letter. In your cowl letter:
  • Introduce your self and clarify why this place is of curiosity to you, and why you’d be an excellent match. Please restrict this part of the quilt letter to 1.5 pages at most. 
  • On a separate web page of your cowl letter, reply the next questions (with every response being a couple of paragraph in size): 
    • 1. What attracted you to this place? (This isn’t about what attracted you to the software program.)
    • 2. What standards do you search for when looking for your subsequent firm or place?
    • 3. What are your favourite and least favourite elements of your present job?
    • 4. Inform us a couple of time whenever you needed to be taught one thing new to excel at your job.
    • 5. Inform us a couple of media placement you’re happy with. From idea to placement, how did you land the hit and what objectives did it assist accomplish?
    • 7. With what about our model and our product, share some journalists or media shops that you just suppose can be interested by YNAB, and why. 
• Connect a PDF resume. In the event you don’t have a resume since you aren’t even certain you’re trying to change jobs, that’s wonderful! A casual overview of your work and schooling historical past are all we’re in search of.
• Our purpose is to make the recruitment and hiring course of as accessible as attainable. If we may also help you with an accessibility want, please e-mail us at [email protected] and point out the function you’re making use of for within the topic line. (Please be aware that we are able to solely reply to messages associated to lodging.)
• Although we all know it’s customary in some areas, we’d choose it in case you didn’t share a headshot in your utility supplies. Thanks!

We’re excited to listen to from you!

P.S. We’ll ship you a affirmation e-mail when you apply. Please add that e-mail to your protected sender record, to make sure that future emails come via. (If it’s not there, remember to verify your spam or junk e-mail folder.)

P.P.S. In the event you’re not interested by or out there for this place, however know somebody who’s, we’d actually recognize it in case you handed this alongside!

Apply Now