Every little thing feeds into the shopper expertise, and that means to satisfy and exceed buyer expectations is what distinguishes us as neighborhood bankers.
“All in.” That phrase echoed all through ICBA LIVE this yr, and it’s an expression that I’ve absolutely embraced. As a result of it’s greater than a saying; it’s a rallying cry for neighborhood bankers. Being all in means we put the wants of our clients and our communities first, in three distinct methods:
The place I’ll Be
Now we have our ICBA Capital Summit in Washington, D.C., the primary week of Could, after which I’ll be attending the Mississippi Bankers Affiliation Conference and the Louisiana Bankers Affiliation Conference later within the month.
- We design “wow” moments. Every little thing feeds into the shopper expertise, and that means to satisfy and exceed buyer expectations is what distinguishes us as neighborhood bankers. We continuously ask ourselves how we are able to get to sure for our clients, not taking no for a solution. That resilience creates moments of buyer shock and delight—after we assist them notice their desires by going that additional mile.
- We assist our clients’ monetary life tales. A neighborhood banker is on a journey with their buyer, by means of the ups and downs of life. For instance, an agricultural farmer could have one season of fine and productive crops and a drought within the subsequent one, leaving them in want of a special type of financial institution assist. Being a neighborhood banker signifies that we’re not this expertise as a single season. We see it as a full cycle. The connection we’ve created provides us the chance to assist that buyer by means of the nice and the unhealthy, the difficult and the simple, and to satisfy their wants based mostly on the place they’re on their path.
- We create a tradition of connection. In a neighborhood financial institution atmosphere, you see first-hand that banking isn’t about transactions however in regards to the folks behind them. If you get a direct name from somebody in your neighborhood who has a query or wants your assist, you have got a want to hold the request all over to its pure conclusion. As a result of it’s not only a name; it’s a relationship. That zeal stems from the tradition, coaching and views inside the financial institution. It’s who we’re as neighborhood bankers.
This “all in” philosophy demonstrates exactly what it means to be a neighborhood banker. In reality, as we dive into this month’s situation and skim the tales of the standout banks which might be this yr’s high performers, one frequent thread arises: They’re all in—for his or her groups, their clients and their communities.
And at ICBA, we’re all in for you. We’ll proceed to advance our mission in advocacy, schooling and innovation to make sure communities nationwide have entry to neighborhood bankers: the bankers who can be all in for them.
Rebeca Romero Rainey
President and CEO, ICBA
Join with Rebeca @romerorainey